The MLM industry is a very competitive industry. People who are starting their network marketing business from the ground floor level will tend to have many problems trying to find people who like MLM because of the negative connotations people have against the industry over the last few decades.

So how does one find people who like MLM?

The easiest and most obvious answer to this is to look for people who are already exposed to what MLM is all about.

This group of people has probably:

(1) Tried network marketing before and although they haven’t have success in their previous opportunity, is willing to give it another go by looking for another opportunity.

(2) Are already involved in a network marketing opportunity and they are looking for a chance to switch over into a ‘better’ opportunity or go under another upline who is more capable.

(3) Their previous MLM Company has recently shut down due to many different reasons and they are looking for a venue to start their network marketing business all over again.

These 3 groups of people are considered your target markets (which are the people who like MLM).

So what is the most effective way to target these people? Is it possible to bring them into your network?

For starters, the biggest problem most newbies in network marketing is to try to use the comparison tactic to get people to join their network marketing opportunity. They attempt to tell them that my product is better than your product, my compensation plan pays more than yours, my management team has more experience and my upline can help me ‘close’ more prospects compared to yours.

This kind of ‘my company is better than yours’ approach doesn’t win people over because a person convinced against his or her will is of the same opinion still. Even if you win the argument, you ‘close’ the back door and they will lose face when they lose the argument.

The better way to prospect these people is to first, brand yourself as a network marketing expert. Only when you find a way to provide value to other people will they even begin to consider your network marketing opportunity. Building relationships first is more important than entering into a shouting match to see whose company is better. When you can show your prospect that you can add value to their life (their knowledge, their income, etc), they will be more likely to join your network marketing opportunity in the future.